Old style Network Marketing versus online network marketing Today
If you conscious of one of the longest established MLM businesses called Mary Kay, back when that company started there was no Internet, everything was conducted on a face to face basis. Distributors would ask folk into their houses, hold makeup demonstrations, possibly have 1 or 2 tumblers of wine making the whole process an especially social and personal affair. Network marketing Internet business seems to be a rather impersonal process, but this is where most new network marketing experts are hanging out. Folk fail at Internet network marketing, because they don’t understand that old concept of private service. It’s superb that many millions of people can be reached via the Internet, where off-line network marketing was terribly limited, but sadly few new Internet marketers understand the concept of old style belly to belly marketing. They have never been in a face to face sales situation and accordingly they don’t have any clue what the term "attraction marketing" means.
Network marketing used to be a face to face business, where folk inducted people they knew personally onto their teams and down-lines and also, like as an example Mary Kay, everything was close up and private.
Distributors would invite folk into their houses for make up demonstrations and it was an exceedingly social and personal affair.
With the arrival of online network marketinges - the business has, on the face of it, become a lot less personal.
That is why folks are actually failing at network marketing. Although it may be possible to reach millions of people on the internet, not just a few like in old style network marketing, new and inexpert network promoters simply do not understand the whole idea of good old school marketing.
They have not dealt with folks in an one-to-one sales situation - in a few words - they don’t understand the entire concept of attraction marketing.
But it’s so straightforward! It’s the same principle you like me, you buy from me. That’s how Mary Kay, Spoilt Cook and so on.
Have stayed in the business so long, together with the numerous other successful MLM businesses. I know you’ve seen those pink Cadillacs driven by loaded looking ladies ; they did not get those Cadillacs by selling two lipsticks!
So how can this old school concept of attraction marketing translate into the Internet?
The principle behind attraction marketing is to help folks. Folk are on the Internet looking for info. They are looking for this info because they need something or have a problem. The Internet has created an extraordinarily educated buying public, they can research everything before they purchase anything by going on social media sites, posing questions in forums, reading articles and finding acceptable internet sites.
That’s precisely where you should be - everywhere your possible client is.
You will not just be asserting "buy this it’s the best" either. You’ve got to carefully gain people’s trust by posting educational articles and answering questions on forums related to your business, only then can you be expecting to get the leads which will bring you sales.
That is attraction marketing.
If you’re new to the whole Internet network marketing business concept, the cool thing about the Internet is there’s dozens of places you can publicize, and when you get your first few sales you need to reinvest your earnings into your business by paying for advertising, perhaps on social media sites like Facebook but do not rush off and do it now. Get a system in place and follow it. All successful Internet network marketeers have followed a proven system.
Where can you get some useful guidance about network marketing and getting leads?
MLM Lead System Pro is one of the best if not the best system for lead generation, and it’s been around for a considerable time, it’s not all about lead generation either, it’ll help you in each other facet of your Internet network marketing business and it’s kept recent, it’ll even offer you a way of generating cash flow while you are just starting out. Follow this link and get more information about this amazing system.